Context:
Product - course about ‘course creation’
Outcome - $5k monthly passive income
Target Audience - people interested in making a passive income
Campaign Goal - to get them to buy our course
Email Goal - to get them to click the link
Results:
The email performed well for both the warm audience (people who watched the webinar) and cold audience (email list from another low offer ticket, unrelated to course creation).
Breakdown of a High Performing Email
Email:
Subject line: The 9 to 5 lie…
Preview Text: Job & freedom cannot coexist!
Body:
(f_name),
If you dream to climb the corporate ladder, in hopes that you’ll attain financial freedom someday…
I have some bad news…
Here’s Marissa Mayer, ex-CEO of Yahoo describing her schedule to Fortune Magazine:
“My day starts around 9 A.M. and meetings finish up around 8 P.M…
After that I stay in the office to do action items and e-mail. I can get by on four to six hours of sleep…
I pace myself by taking a week-long vacation every four months.”
Do you see it?...
The higher you go the management chain…
Sure, the paycheck gets bigger. But you have no time or freedom to enjoy your years (and most likely, decades) of hard work.
Now ask yourself this…
Do you want to work yourself in the ground? And for what? Money that you can’t spend.
So if you're suffering from the same ailments as I did two years ago…
Too much effort for very little reward. Feeling burned out. No time to relax or travel…
Here’s what you can do instead…
In [Course Name], I share a blueprint on how to gain (true) financial freedom.
And you can achieve it with a few weeks of dedication…
In just five weeks, you'll discover how to:
Create a course from scratch (with smart research)
Outline and record ¼ of your course (no high-tech equipment req.)
Validate the demand for your course (pre-selling through ads)
Setup a professional website (with zero tech expertise)
Price & position your course (and create organic hype)
Scale your sales processes (using proven strategies)
Turn your course into a community (and prime to make future sales)
And that's just the first part of the [Course Name]
You see, creating a course is hard work.
It requires time and effort. And as I promised you…
I want you to have financial freedom, which means having the luxury of time while generating passive income on auto.
So in part two, you'll learn all about Evergreen Sales Funnel…
And how to create a passive income by utilizing the hard work you'll do in part one of the course.
I go into much detail about the Evergreen sales funnel in my course…
Make sure you enroll now if you haven't already. Here's the link…
Join ‘Course Name’ First Batch
~Name
P.S. If you need special assistance, I have a surprise for you in tomorrow's email.
P.P.S. The countdown for the introductory price has started. Make sure to avail the offer…
<Insert Countdown>
Breakdown:
During the research, I found my audience’s core belief; job shackles your freedom.
I used this insight and put it in a problem/solution framework. But the key here is demonstration.
It doesn’t matter if you nail your audiences’ belief, pain points or frustration. If you don’t convey these feelings in a story, no one will listen.
Instead of telling them they’re correct in their belief, I show them. And let the audience connect the dots from their problem to the solution (i.e. our product).
P.S. If you want help creating a high performing welcome series or email strategy. Click the link below to schedule a strategy call with me.
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