Let's assume your email landed in your recipient's inbox.
The one & only deciding factor in your email getting opened like a Christmas gift or ignored like a salad at meat buffet, depends on...
Your Subject Line.
Before I share the list that'll smash your previous best open rates, few things to consider...
Your subject line should:
GRAB ATTENTION
Be different from other emails
Create curiosity in minds of the recipient
Here are 10 types of subject lines (with examples) that you can use today:
1. The 'Numbers' Subject Line
Our brains are hardwired to pay attention to numbers. Use this bio-hack in your favor.
- 6 warning signs of a true NIGHTMARE client
- 4 ways to loose that fat belly
- 3 steps to 5 figure income
- $10k in 30 days?
- The 4 pitfalls of course creation
2. The 'Question' Subject Line
It's the oldest trick in the game. One still used on the streets. By asking a question, you're prompting a reply.
- Is keto diet really worth it?
- Can anyone break this world record?
- Can you help me out?
- What will you give to achieve your dreams?
- Is this the best New Year's deal on the internet?
3. The 'Why' Subject Line
Create curiosity by adding a "why". Readers interested in your topic will open your email.
- Why most businesses fail in first 3 years
- Why you shouldn't be afraid of sales
- Why my dream job was an illusion
- Why some designers get paid more
4. The 'Secret' Subject Line
Would you like know a secret? Of course you would. Everyone loves to be in on a secret.
- More than 5000 parents used this to disciple their kids
- The ugly truth behind "follow your passion"
- The TRUTH about self-help
- The recipe of a healthy life
5. The 'Story' Subject Line
Every good story starts with a hook. It open a loop that readers just have to know. If you have a book nearby, go read the first line and you'll know what I mean.
- How I made life changing money
- I got chased down 8th street
- I wrote a drunk email and landed a writing job...
- I slept while driving at 50 m/h
- I never told this story before
6. The 'Personal' Subject Line
If a subject line seems suspiciously personal, that is a good thing. It will get your reader to click just to check if you wrote it for them.
- Did you want this?
- Why are you on this list?
- Do you need help with this?
- Wanna hang out?
- I wrote this "novel" for you?
7. The 'How' Subject Line
Works similar to the "WHY" subject line. You're getting people interested to learn the mechanism behind something.
- How I made life changing money
- How to make your first sale in the next 60 mins
- How to become a world class designer (and get paid like one)
- How to stop self-doubt and start listening to your instincts
- How I’m staying chill in hard times
8. The 'Benefit' Subject Line
The first question that pops in your reader's mind is, what's in it for me. .Appeal to their interest by giving a hint of benefit.
- Easiest way to sign a client
- Tastiest fruit that kills unhealthy cells in your body
- One simple exercise to relive stress
- Pain-free way to getting clients
- Eat junk to lose weight
9. The 'Curious' Subject Line
Do you want to know the single most effective subject line trick? It's curiosity.
- One life changing diet hack
- The absolute key to sell anything
- The big pharma were furious when they saw this
- Chocolate diet
- Parenting nightmare
10. The 'Contrast' Subject Line
Another way to create curiosity is by contrast.
- Eat more to lose fat
- Easiest way to make big money
- Be heard by speaking less
- Fastest way to success in 3 easy steps
- I declined my two dream jobs
These are the secrets of crafting subject lines that'll drastically improve your open rates.
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