My client has thousands of monthly website visits.
The traffic comes from Social Media where they spend thousand of dollars from an ad spend.
Generally a decent website conversion rate is around 2%.
So out 100 monthly website visits, only 2 visitors purchase your product. And this means 98% leave your website without purchasing your product and are likely gone forever (unless they come back on a later date).
This was a leaky bucket and we needed to fix the problem.
Step 1: Capture the traffic by signing up on our email list.
Step 2: Grab attention of people with a follow up email
Step 3: Give them an exclusive offer
Step 4: Engage them in an ongoing nurture sequence
First we put pop-up on the website, offering visitors a freebie.
Then we immediately deliver the lead and start a conversation.
Next, we offer them a preview of our $45 product for just $5.
We make a case for our offer in the welcome sequence.
After the welcome sequence, the contacts receive an ongoing broadcast email (twice a week).
I fought hard to make the sequence longer because welcome series need to be 10+ emails in order to yield results. But since my client was apprehensive, we agreed to run an experiment and settled on 7 email welcome series.
Results of the Welcome Sequence
102 people bought $5 offer.
Out of 102 people, 13 of them then bought other products.
Total revenue generate from welcome sequence = $1680
That is an extra $1680 from a website visitor problem. Not a bad for a little experiment.
Now after my client saw the result of this experiment, they were onboard to have a proper welcome sequence in place.
How We Will Built a Better Welcome Sequence
Alignment between website content, products, and email pop-up.
Lead magnet needs to be something of value to the website visitor.
A longer welcome sequence - studies shows that an email sequence 10-14 emails get the best results.
P.S. if you don't have the capacity to write your emails and would like me to write your emails, you can reach out to me here...
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